DZMG Insights

Understand your marketing. Make clearer decisions.

Can people find your website for relevant questions? And does your conversion data represent the right actions? These practical guides help you work through those questions with your team and decide what to investigate or implement next.

Explore the guides

Which question are you working on?

Choose a starting point that fits your current task. The SEO and GEO guide helps you plan website content and technical priorities. The tracking guide takes you through an investigation of unexpected conversion figures. Both combine explanations with examples and practical steps you can use with your team.

SEO & GEO

SEO vs GEO: differences, connections and practical priorities.

Your website needs to be discoverable for relevant questions and useful as a reliable source. This guide connects traditional search with generative answers and turns that perspective into practical tasks.

Use it with your team

Deciding which content and technical tasks to tackle first? Use the comparison to consider customer questions, product information and entities together. The priorities table helps you turn an observed problem into a specific task with a deliverable you can review, giving editorial and technical teams a shared starting point.

Read the guide Explore SEO and GEO consulting

Analytics & Google Ads

Check Google Ads conversion tracking: find missing and duplicate signals.

Do your conversion numbers look implausible? Start with the action that actually happened. This guide takes you from the business definition through a controlled test to a documented diagnosis.

Use it with your team

Is one enquiry appearing more than once, or is an expected signal missing? Work through the business action, website event, tag and receiving system. Use the diagnostic examples and test record to prepare your next check and document findings that both your technical and marketing teams can follow.

Read the guide Explore analytics consulting

In practice · KOWA

From audit findings to a working content process.

For KOWA, we connected SEO and GEO analysis, technical priorities and multilingual content production. The case follows the work from the audit and coordination with IT through a shared content template to a custom AI-assisted workflow with quality checks and product management review.

David Zielonka led strategy, conception and overall project management, working with the team on implementation. Explore the deliverables established at each stage and how product knowledge and expert approval became part of the process.

Explore the KOWA project

From subject knowledge to a useful next step.

These guides combine current primary sources with our own examples and diagnostic steps. Use them to understand a question and document findings as a basis for work with your team or a consulting conversation.

Start with one specific question about your website or measurement process. Record what you observe, which information is still missing and who will carry out the next check. You can then use the guide to prepare a brief, coordinate with IT or have a more focused consulting conversation.

By David Zielonka · Consulting, implementation and training.

About the author