01
Profitability
Which campaigns are genuinely profitable?
Paid Media · Analytics · Attribution
Paid Media Intelligence Audit
We connect Google Ads, Meta Ads, GA4 and additional performance signals in a structured Intelligence Layer - translating scattered data into clear, prioritized actions.
Not just reports. Prioritized actions.
Input
Google AdsMeta AdsGA4Shop / CRM
Intelligence Layer
Paid Media Analysis Engine
Connect signals. Identify patterns. Prioritize actions.
Output
Audit ReportPrioritized Actions30-Day PlanMonitoring Loop
Campaign Structure
Budget Efficiency
Creative Performance
Tracking Quality
Attribution Signals
Scaling Potential
The Problem
Many reports show numbers. Not what to do next.
Many organizations see clicks, costs, conversions and ROAS - but not which actions should follow.
When Google Ads, Meta Ads and GA4 operate in parallel, data sources multiply while a clear decision layer is often missing.
02
Efficiency
Where is budget being spent inefficiently?
03
Waste Control
Which search terms are wasting spend?
04
Creative Signal
Which creatives are losing impact?
05
Scalability
Which campaigns are ready to scale?
06
Data Reliability
Can the tracking and attribution data be trusted?
07
Attribution Fit
Do Ads and GA4 data align?
08
Prioritization
Which actions should be prioritized next?
Swipe
Intelligence System
Scattered data becomes a clear optimization system.
DZMG consolidates paid media, tracking and attribution signals in a structured intelligence process. Anomalies become visible, opportunities are prioritized and data is translated into a concrete action plan.
Input
Google AdsMeta AdsGA4Shop / CRM
Intelligence Layer
Paid Media Analysis EngineConnect signalsIdentify patternsPrioritize actions
Output
Audit ReportPrioritized Actions30-Day PlanMonitoring Loop
Swipe
Input
Google Ads
Meta Ads
GA4
Shop / CRM
Paid Media Intelligence Layer
Campaign StructureBudget EfficiencyCreative PerformanceTracking QualityAttribution SignalsScaling Potential
Output
Audit Report
Prioritized Actions
30-Day Plan
Monitoring Loop
Audit Scope
What the audit analyzes
The audit looks beyond isolated campaign metrics to assess the interaction between media spend, campaign logic, creatives, tracking and attribution.
01
Google Ads Audit
- Campaign structure
- Budget allocation
- Keywords
- Search terms
- Ads & assets
- Conversion data
- Quality signals
- Scaling potential
02
Meta Ads Audit
- Campaign logic
- Audiences
- Creatives
- Placements
- Budget allocation
- Creative fatigue
- Funnel structure
- Scaling signals
03
Tracking & Attribution Check
- GA4 setup
- Google Tag Manager
- Conversion events
- Attribution
- Data quality
- duplicate or unclear conversion signals
- discrepancies between data sources
- tracking consistency
04
Action Plan
- prioritized findings
- Quick wins
- Efficiency actions
- Budget waste
- Scaling opportunities
- Responsibilities
- 30-day roadmap
- optional monitoring structure
Swipe
Findings
The intelligence signals the audit can surface
The outcome is not a data dump, but a prioritized view of specific levers for efficiency, scalability and stronger decisions.
01
Waste Signal
Search terms with high spend and zero conversions
02
Scaling Signal
Campaigns with scaling potential but limited budget
03
Quality Signal
Keywords with a weak Quality Score
04
Asset Signal
Ads or assets delivering weak performance
05
Creative Signal
Meta creatives showing signs of creative fatigue
Show more signals+
06
Budget Signal
Budgets that do not reflect profitability
07
Tracking Signal
Tracking setups with unclear or duplicate conversion signals
08
Attribution Signal
Discrepancies between Ads and GA4 data
09
ROAS Signal
Campaigns whose ROAS changes significantly by attribution source
010
Funnel Signal
Landing page or funnel constraints limiting performance
01
Waste Signal
Search terms with high spend and zero conversions
02
Scaling Signal
Campaigns with scaling potential but limited budget
03
Quality Signal
Keywords with a weak Quality Score
04
Asset Signal
Ads or assets delivering weak performance
05
Creative Signal
Meta creatives showing signs of creative fatigue
06
Budget Signal
Budgets that do not reflect profitability
07
Tracking Signal
Tracking setups with unclear or duplicate conversion signals
08
Attribution Signal
Discrepancies between Ads and GA4 data
09
ROAS Signal
Campaigns whose ROAS changes significantly by attribution source
010
Funnel Signal
Landing page or funnel constraints limiting performance
Deliverables
What you receive
The audit is documented in a clearly structured Intelligence Report. Depending on the setup, it can be delivered as a PDF, collaborative document or sheet-based action plan - including findings, priorities, recommendations and optional progress tracking over several weeks.
Audit Summary
The most important findings, risks and opportunities at a glance.
Prioritized Actions
Specific recommendations ranked by impact, effort and urgency.
30-Day Roadmap
A realistic action plan for near-term efficiency and scaling opportunities.
Archived Intelligence Reports
With recurring analysis, reports are documented by date so developments and implemented actions remain traceable.
Collaborative Working Document
Optionally delivered as a collaborative document or sheet so findings, responsibilities and next steps can be developed together.
Benefits
Why the audit delivers more than a report
The analysis connects performance marketing, analytics and attribution with a clear consulting layer: what matters, what is urgent and what should happen next?
01
Greater Transparency
Identify which campaigns are genuinely creating value.
02
Less Budget Waste
Identify inefficient spend and irrelevant search queries faster.
03
Better Decisions
Connect performance, tracking and attribution data.
04
Clear Priorities
Move beyond collecting data to defining concrete actions.
05
Scalable Growth
Expand campaigns with proven potential deliberately.
06
Repeatable Optimization
Turn a one-off audit into a continuous Intelligence Loop.
Process
How the Paid Media Intelligence Audit works
A structured process that turns scattered paid media data into a clear basis for decision-making.
Access & Data Foundation
You provide access to the relevant advertising and analytics systems - for example Google Ads, Meta Ads, GA4 or other data sources.
Data Analysis
DZMG analyzes campaign structure, budgets, search terms, creatives, conversion signals, tracking quality and attribution.
Intelligence Report
The key findings are consolidated into a clear, traceable working document - without unnecessary reporting overhead.
Action Plan
You receive prioritized recommendations for the next steps, including quick wins, efficiency actions and scaling opportunities.
Optional: Implementation & Monitoring
If required, DZMG supports implementation and develops the audit into a weekly or monthly Paid Media Intelligence Loop.
Weekly Intelligence Loop
From a one-off audit to an ongoing Intelligence Loop
The audit can begin as a one-off opportunity assessment or continue as recurring monitoring. New data is reviewed regularly, changes become visible and recommendations evolve over time.
This creates an archived record of findings, decisions and improvements rather than isolated one-off reports.
Collect data
Identify anomalies
Prioritize actions
Plan implementation
Review outcomes
Define the next optimization
Access & Security
Access is limited to the data relevant to the analysis.
The audit only considers the systems required for the analysis. The focus is on evaluation, prioritization and recommendations - not automatic campaign changes.
Analysis, Not a Black Box
The findings are documented transparently and explained clearly.
No Automatic Campaign Changes
Recommendations are prioritized, but nothing is implemented without alignment.
A Clear Focus on Decisions
The objective is not more reporting, but a stronger basis for budget, tracking and scaling decisions.
Strategic Conversation
Would you like to know where your paid media budget is genuinely creating impact?
We review your campaign, tracking and attribution data to identify which actions can improve efficiency in the near term and which opportunities are ready to scale.